Most businesses want to promote themselves on the internet. However it can often seem overwhelming with a lot of different options available. It is not always obvious what are the best ways to get people knowing about your company. 3 Online marketing tips in this article can help you get started.The first tip is to look at your website. This is the central location of your internet promotion. What content you include in this depends on your target audience. The target audience for a monster truck rally will be different for tickets to the ballet. However, whoever you are aiming your business at the site should be simple to navigate and offer clear information.A website should be clear and uncluttered. A simple drop down menu or sitemap can make it easy for people to look around the site and find what they need. You should also make sure that the site is written in a simple font and that the colour of the font does not clash with the background. For example red text on a black background is very hard to read.You should also consider what type of website is relevant to your business. You may want a simple brochure style site to encourage people to visit your store or get in touch with you directly. These will have a minimal amount of pages and simply offer basic information and contact details. Alternatively you may want embedded videos, blogs and updated information. If you want people to buy products online, make sure they can complete transactions securely.The second tip is to consider what marketing methods you use and how relevant they are to your target audience. For example a lot of people look online for local products and services. Therefore it may be best to look for local blogs and online magazines to promote yourselves. There are also often local business network groups and specialist social networking sites that may be suitable for your needs.If it is not likely that your target audience will use a social network site then do not promote yourself that way. Article directories are a good way of getting more traffic to your website. An internet marketing company can help you write articles with the right keyword density.The third of our 3 online marketing tips is to get the right advice. There are always new developments in internet marketing and you should always be open to what is available and how it can benefit you. A good way of doing this is getting in contact with companies in your local area. With the right approach you will get the most out of your business on the internet.